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McGruff Safe Kids ID Kits are recommended by dozens of agencies including the



"We recommend parents and guardians have information that helps identify your child ready to hand to law enforcement the instant you report your child missing.” — Federal Bureau of Investigation (FBI)


"One of the most important tools for law enforcement when searching for a missing child is an up-to-date, good quality photo along with descriptive information. A Child ID kit is a simple yet effective tool to help families maintain current photos of and descriptive information about their children.” — National Center For Missing & Exploited Children (NCMEC) 


The McGruff Safe Kids ID kits can add an extra level of assurance for the family and shows our ongoing support and commitment to the community

McGruff Endorsement Letter 1.23.2019