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Delivered Kits


Customer Service Score



Children Reported Missing in the Last 12 Months*


"We recommend parents and guardians have information that helps identify your child ready to hand to law enforcement the instant you report your child missing.”

— Federal Bureau of Investigation (FBI)

Request Your No-Cost

McGruff Safe Kids ID Kit(s) Today!

*This is a solicitation for insurance. By submitting your information, you give your consent for a licensed insurance agent from American Income Life Insurance Company, Liberty National Life Insurance Company, and Family Heritage Life Insurance Company to use automated or manual technology to call, text, or email you for insurance purposes at the telephone number provided, including your wireless number. This may include phone numbers that appear on any state and/or federal Do Not Call list. The agent will arrange a convenient time to deliver your Kit(s) and explain additional insurance coverage available. You are not obligated to buy or change your insurance to get the Kit. The Kit is provided at no cost to you..

McGruff Process Infographic v3

 What's inside?

  • Tear-out fingerprint card with child-safe fingerprint ink
  • McGruff the Crime Dog tear-out emergency numbers card
  • 911 Instructions
  • Personal Record Card
  • DNA Collection Tips
  • Fun, family-friendly quizzes and games reinforcing the safety message 


"Thank you so much for these Safe Kits. We are glad that someone really cares that our children stay safe and that parents are taking time to keep their children's info with them and prepared."

"First of all, I wanted to extend my family's sincerest 'thank you' for offering the McGruff Safe Kids ID Kits to families at absolutely no cost to them! That is such an amazing offer. Sadly, in today's world us parents/guardians can NEVER be too careful when it comes to our children."

"It basically takes 2 hours to issue an amber alert instead of 8 hours without it (McGruff Safe ID Kit). If anything happened to my daughter I would never survive it."